The Scene of the Auction  

   Autumn auction in Beijing held one after another and many of them are relative concentrated, which give collectors and investors many visual parties and choices. Every auction does not want to lose every chance competing with each other and disclosing their aces to gain more from art market.
   At 8 o’clock of 4th, Nov, China Broadway 07’ International Autumn Auction knocked its last hammer. China Broadway 07’ International Autumn debuted vigorously and became the focus of artworks circle and investment circle. China Broadway’s behavior injected a rational cooling pharmaceutical to arrogant artworks market. Thought it only had two years of auction experience, it use its full honesty to setup its own superiority.

                                                              Collectors and Investors in Auction Scene
Powerful lineup and successful Achievement
   In China Broadway 07’ International Autumn Auction, there were two specialized spots every day including 1041 auction works, bidden 95 percentage of contemporary part and 80 percentage of modern part and the total turnover is 51.3358 million Yuan。 “Miracle Dream” of Shi Hu made in his early half life, which received doubled favor for its landmark sense, was auctioned the highest price of 12.32 million yuan and gained the first prize of the whole spot. Masterpieces from masters are all sold on reasonable price. Some rare and recorded clearly and orderly classic works were also very hot, for example, “Birthday Peach” recorded in “the complete works of Qi Baishi” sold on 2.31 million Yuan; “Banana Forest” and “Tabouring and Singing” created by Dou Zi Lin on invitation of cultural department, the 56 nations as the theme were both sold on 350 thousand yuan; “Seven worthy persons” of Wang Mingming was sold on 1.55 million Yuan; “Waltz of Sea” of Zhou Shao Hua was sold on 750 thousand Yuan. Others, for example “Autumn Smoke in Ji Pu Ting” of Huang Bing Hong, “Golden fish in lotus pool” of Wu Zuoren, “Figure” of Fan Zeng, and “Beauties in Jiu Zhai Gou” of He Jiaying, etc were all sold on good price. In addition, “Painting and Calligraphy are in the same source” specialized spot, on the calligraphy of Fan Zeng appeared, the scenic buyers bided enthusiastically and the price were increasing. After more than ten minutes competing, this work was sold on 950 thousand Yuan. “Painting and Calligraphy are in the same source” specialized spot was in full volume of business, which is rare in in-land auction market.
The features win the trust
   There are many auctions in these two years. To be a new member, China Broadway International Auction always studied from experienced auctions and developed its new style adhering to the criteria of trust. Jia Ting Feng told the reporter that in preparation of this auction, China Broadway International Auction was thinking about “How to do differently? And How to produce good and characteristical result?”  In this auction, China Broadway International Auction won the trust of buyers and sellers by this kind of rare encourage and insight.  
The first, 2007’ autumn auction main attacks contemporary painting and calligraphy.
   It is not easy to gain this full success for China Broadway International Auction and there is much unknown bitterness behind it. “In Chinese Painting and Calligraphy, due to the limited quantity of ancient painting and calligraphy, it became the target the major auction houses and well-financial investors competed for and gained its due achievement. At the same time, the price of contemporary and modern painting and calligraphy kept increasing and it also became the target of large and medium-sized collectors competing for. However, in our opinion, contemporary painting and calligraphy had not found its own place. Therefore, China Broadway International Auction 07’ autumn auction made the contemporary painting and calligraphy as the main tools to come to art market, and at the same time, many painters and calligraphers with great achievement will debut in this auction too. Of course, there would be many fine works from contemporary painters and calligraphers. We just wanted to use them to bring along the development of contemporary painting and calligraphy by the way of “the old bring long the new”.
The second, “Broad, Fine, Genuine” is the three focuses to compete in 07’ autumn auction market.
   The first focus-“Broad”: auctions were in various forms, in big size, the maximum can be to twelve feet high and the minimum can be to several chis, and in different styles and with different subjects, and moreover, modern panting and calligraphy took up the major part. The painting works are in colorful subjects, showing the whole appearance of Chinese modern and contemporary painting and calligraphy to us vividly.
   The second focus-“Fine”: works in this auction, regardless of works of modern painting or contemporary painting, are the fine works of masters, such as Qi Baishi, Zhang Daqian, Tang Yun, Li Keran, Wu Zuoren, Qi Gong, He Haixia and Shi Lu, etc, and moreover, most of them were recorded in authority, for example, “Birthday Peach” of Qi Baishi is published from “The complete works of Qi Baishi”. The distribution of four birthday peaches is in ingenuity, attaining the wonder of scatter and close and hiding and exposing. This work is full of flavor of life and is a rare fine one. He Haixia’s detailed brushwork landscape painting “Go to Summer Resort in Tang Li Mountain” is a rare fine work in recent auction, which is the collector gaining from teacher He directly and rich in collected. Xu Lele’s hand scroll “Drink and cleanse away the Evil Influence at Lan Ting” is the author’s fine detail brushwork figure painting work in recent years, which is made in more skilful technique and in more elegant color. “Banana Forest” of Du Ziling is one of series great creations which take the 56 nations as the theme. This work is one of masterpieces from Lu Lao, making painstaking efforts and rare recycling with significance of milestone in huge size. The most excellent work is “Miracle Dream” of Shi Hu made in his early half life before his death, so tremendous with numerous images, profound scene and dignified color, so energetic and passionate and tranquil, which achieves the state of “No law is the law”.
   The third focus-“Genuine”: the director Jia Tingfeng told reporter, “In order to guarantee for the genuine of all auctions, at first we must have a strong group of identifiers, not only have state-classed experts, also have the professional celebrities of market, which is more important. This strong team is enough to avoid the trouble of identifying the genuine during our collecting paintings and cut off the channel for false paintings coming into us. Next, through Guaranty Company’s real guarantee to all auctions, which will ensure the interests of collectors in maximum degree, China Broadway International Auction solve the worries behind for collectors by means of law. Then, there is an extraordinary feature in identification of contemporary painting and calligraphy which is different from other period of paintings that is painters can do the identifying to their own works. Maybe someone say that painters my also make a mistake. That is all right. We can associate with other experts or Arts Estimation Committee of Culture Department to provide insurance to our auctions.”
The Third, China Broadway International Auction begin auction by no base price.
  “The great breakout of this auction is not to set any traverse. We welcome regardless of high-paying sectors or the civilian population. My idea is to do the best service. All works were auctioned from no base price to ten million, which gave all walks of people a sumptuous feast and more choice. The collection procedure is a pleasure, so that we just bring the happiness to every collector is enough. It is a new auction way in all auction markets of in-land and China Broadway International Auction takes the first step forward.” China Broadway International Auction auctioned all 2006’calligraphy works of national famous contemporary calligraphers which were exhibited in China Art Museum and published in “Painting and Calligraphy have the same source” on no base price, letting delivery market to test and price.”
The fourth, financial institutes provide the guarantee to all auctions.
   “There appear two bottleneck problems in development process of Chinese arts auction industry. One is the problem of auctions true and false. This problem is more apparent in Chinese painting than that in oil painting, so it can not escape from this problem in modern painting and calligraphy auction.” The director Jia Tingfeng was very excited when talked about the true and false of arts. So, how to solve this knotty problem?
   All auctions in China Broadway 07’ autumn auction were guaranteed by financial companies, Sino-Philippine Guaranty Company, which is never advocated earlier. “At present, the counterfeits filled with the whole painting and calligraphy market which lets collectors take the unprecedented risk. In order to ensure the profit of collectors, we found a useful way that is through financial institutes, Sino-Philippine Guaranty Company to give real guaranty to all auctions. If work sold from us was identified the false one, it can claim and return sales through guaranty company, as long as it was not damaged.”
   The reporter asked, “I saw these several sentences in pictures list of China Broadway like this ‘Salute to artists with both ethic and talent! Salute to art institutes who promote the art of Chinese painting and calligraphy! Salute to collectors who collect Chinese painting and calligraphy!’ Is it possible the first time in the history of auctions pictures list?” “Yes, these sentences are indeed appeared for the first time in the history of auctions pictures list. Nowadays, many people always think about how to gain the big cake, but few people think about how to do the big cake and how to regulate the arts market. To those art institutes who do many contributions to Chinese painting and calligraphy market, collectors who promote the healthy development of Chinese painting and calligraphy market and painters and calligraphers with both ethic and talent, I feel admired and thankful from my deep heart. In this time, the real estate is speculated in, stock and fund are speculated in and artwork is also speculated in for its potential market value but not for art. Some painter’s works are speculated in very high, but several years later, when there appears contemporary painting history, his or her painting may become just a waste paper. Finally the most unfortunate is some pitiful investors. However, some collectors, galleries and painters do not follow ‘Flickering’. There is much foam in this market and it is them to get rid of this foam by long time of improving themselves. Their sense like this is very respectful”
   Apparently, China Broadway does a bold attempt in these parts, bringing in the new contents in this autumn market and winning the reputation for them. On third, Nov, the second day of China Broadway previewing, the deputy chairman of China Artists Association executives and famous painter Liu Dawei came to the spot. He commended this auction very high and identified several works of his own the real ones. By understanding, reporter know that at the beginning, most buyers were in wait-and-see attitude to this auction of Cha Broadway, but preview online and pictures list give them a lot more confidence to them and they think that investing to it is wealthy investing these complete, rational and guaranty auctions. Mr. Sun from Da Lian is a acknowledge collector of painting and calligraphy. In this auction, he bought many works in value of million Yuan. He just saw the auction pictures list of China Broadway in a gallery by chance and think it is very wealthy. The oldest buyer is an older in 78 years old, who is a demonstrative enthusiast and connoisseur of Chinese painting and calligraphy. Domineer over the imagination of auctions’ price, it is a long remote for him to collect; however, he bought his satisfied artworks in this auction. All of these show that China Broadway won everyone’s trust.

                                                                China Broadway Win People's Trust
The effort behind all the applause
   “If a new company wants to find a new way out, either you not to do or you should d according to the auction regular.” said Jia Tingfeng, the executive director of China Broadway. In collection of works, contemporary painting and calligraphy is the knotty problem. When the writer asked the problem of works collection, he answered very straightforward and said, “Refuse to speculate and refuse to collect works from the authors own.” “The nowadays arts market is in the period of arrangement. Painters can make deal directly striding over the gallery and auction company and make the art market in lopsided development. The valuable art resource is very rare at present to gallery. When the auction company earned enough money, Chinese galleries are very difficult in their stepping forward, and at the same time, it may cause “luck-up” painters pride of themselves. Painters’ asking a price the works is very normal. Who has the right to ask a price？In fact, the price of the art works would not keep on increasing; it would change by the achievement of artist, receiving and cognizing of market. The price of real famous painters’ works keeps on increasing but not or up or down. Market is the arbitrator of the art value, so foam can be squeezed out.” “There are less than 10 works of all more than 1000 collected works gained from painters directly. These painters are all with both ethic and talent and their works’ price is very rational. To these painters, we can gain works from them directly. I dare to say that this proportion is rare in other auction houses.” said Jia Tingfeng with confidence and satisfaction. “We do like this is not to attack painters, but to control bloated psychology of some painters, control them to drop up price unprincipled, speculate excessively and compete the price with other painters, control them enlarge the market ceaselessly and protect the interest of collectors, investors and market and of course it also protect the profit of painters own from the long term. At abroad, every painter has his or her own factor and agent galleries. It loses face that painter sells their own works in market, which is very different at home, therefore, agent gallery is in need to build up. Several years later, if the painter still do not has his or her own factor and agent galleries, he is not successful and will not be accepted and even given up by market. We should use the new idea and new opinion to develop artworks market.” said Director Jia. The writer continued to asked, “From the auction result, how this aspect show in this auction?” “Yes, there have many! In more than 1000 auctions, 99% of them are collected from collectors. The most apparent is that some works of painting which is wealth of 20 thousand yuan sold 2 thousand yuan finally, but some auctions which are wealth of 2 thousand yuan sold at much higher price. In “Painting and calligraphy have the same source” specialized spot, a calligraphy work was sold 6 hundred yuan, the lowest price. You should know that 6 hundred yuan is mot enough to mount and buy picture frame. This is just the market. The market with no foam is cruel and fair. Just like what I said just now, price of art work is not determined by painter own or auction house but determined by market. No buyer does the ‘market experiment” for ever. Who is willing to be the person deceived on account of is generosity of art market? In this pure market, every artist’s work can receive a rational positioning. There must be the good work or the bad one. High fame is not equal to the high value. The clever buyers may not always admire someone. Painters who like to competing price with other painters and collectors who follow the custom should think over and over.
Auction with no block
   “the real collection is happy.” Jia Tingfeng told to reporter. “Happy collection” is the words that Director Jia says for many times and also the seeking of his whole life. “Art collection and art investment are two different things. Though these two things both need to rely on market, investment focuses on art market value and with risk, while collection focuses on art value and is happy. The motive reason is the personal interest. Collectors want to mould their temperament by collection and searching on the collections and enjoy the excellence. The real collectors are wealthy of people’s respect. They may be happy or sad by whether an artwork can find a good collector or not, or its price’s up or down. Art investment may change art value judge system for sharp up of an artwork’s price. However, art investment can make artworks spread effectively.
   The Director Jia Tingfeng also told reporter that in this “Painting and Calligraphy have the same source”, the consignor of works of calligraphy from national famous contemporary artists is a southern enterpriser and collector who is keen on art public business. That he took these works to China Broadway is just to protect the interest of arts market, new collectors and painters. When went through agency, this consignor said, “If it failed to produce such an effect, I would rather give my 100 works to other people. I do not live on them and am not a businessman, but there has the reason of values.”
   In recent two years, there are many new participants in market. Though there are many people in each auction, some of them are just see-and-wait. They are not want not to shot, but did not dare shots. However, China Broadway sends the admission tickets to every person who is keen on collection to make them become the collectors and investors. “Every people can gain what they want home.” Enjoy the happiness of collection, to gain wealth. Regardless of this result is right or wrong, only collectors’ team increases steadily, the market can develop steadily.
   At last, director Jia Tingfeng said to the writer, “In our 1-year establishment, our company develops very fast, and moreover, this auction makes frontal effect in external world. I think we should rely on artists with ethic and talent, collectors and art institutes. We also wish to guide collectors from the perspective of purifying art market. To us, it is not meant success but just a small step ad there still a long way to walk and I will insist on going forward. Though our sound is very weak, but we will always shout sincerely.……”